Corporate News

SRI Tire Trading To Increase Tire Prices Overseas

2008.05.14

SRI Tire Trading Ltd., the tire exporting company of the Sumitomo Rubber Group, will increase the export prices of our Dunlop, Falken and Sumitomo brand tires for passenger cars, light trucks, trucks and buses and motorcycles in the markets of Asia, Near and Middle East, North America, Europe, Central and South America, Africa and Pacific nations.
The price increase will begin from July but not at the same time. It will be in the range of 5 to 10% mostly, 15% at the maximum, depending on tire categories, tire sizes and markets.

The price increase is due to the price surge of tire materials including natural rubber and crude oil, whose prices have been rising since last year and is beyond our efforts to absorb internally.
This is our second price increase this year after we implemented a 3-7% price raise in the first half of this year.